We should always remember that while Social Media can help us reach a wide audience, and interact with them on a personal basis, it can also backfire for the same reason.
NYPD
Most recently, the New York Police Department learned this bitter lesson when their twitter photo campaign resulted in bad publicity instead of the good that they were hoping for.
“Do you have a photo w/ a member of NYPD? Tweet us & tag it #myNYPD. It may be featured on our facebook” – tweeted the NYPD. They were ofcourse hoping for lovely photos showing nice police officers helping out the community. What actually happened? Within a few hours, more than 10,000 images showing police brutality were instead tweeted with the hashtag. Check them out yourself!
AMERICAN AIRLINES
Automated responses on social media are rarely good, American Airlines learned the hard way.
In response to “Congrats to @americanair and @userairways on creating the largest, shittiest airline in the world, American Airlines responded “Thanks for your support! We look forward to a bright future as the new #newAmerican”.
Needless to say this was caught, the airline was panned for its bad customer service.
HMV
HMV faced wrath of its interns when it decided to fire 60 employees in January of 2013. The media savvy interns(no doubt younger individuals who understood social media better than the people firing them). The tweets went like this:
“There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand!”
“Sorry we’ve been quiet for so long. Under contract, we’ve been unable to say a word – more importantly – tell the truth”
JAFFA CAKES
The cake store decided to create an open poll on facebook(where people can add their own options) asking “What flavor Jaffa Cakes would you like us to make?”. This resulted in widely inappropriate sexual suggestions being added to the poll(and voted for) by the public. Other suggestions include Nicolas Cage Flavour, Boris Johnson Flavor, Cat Flavor,
Sources:
http://www.cbc.ca/newsblogs/yourcommunity/2013/12/the-top-10-most-spectacular-social-media-marketing-fails-of-2013.html
http://www.theweek.co.uk/media/56628/top-10-social-media-fails-2013
http://www.buzzfeed.com/scottybryan/the-18-biggest-social-media-fails-of-2013
Image: oursocialtimes.com
COMMENTS
YOU MAY ALSO LIKE
-
How PBS Series 'Renegades' Celebrates American History's Most Badass Disabled Changemakers
-
14 Bollywood Remakes Vs. Their Hollywood Originals - Who Did It Better?
-
Catch Pakistan's 1st Ever Hand-Drawn Animated Film 'The Glassworker' & Other South Asian Films At Reel Asian Festival
-
World Mental Health Day: How Bollywood Has Used Its Power Of Storytelling To Address Mental Health Stigmas
-
Highlights Of Archie Panjabi, Neeru Bajwa & Iman Vellani At iSAFF2024
-
3x Emmy-Nominated Television Host & Producer Rasha Goel Launches New Podcast "Beyond the Glam" - Premiering Today!
-
Does Bollywood Accurately Portray Financial Struggles of India's Working Class?
-
Canada’s International South Asian Film Festival (iSAFF) Triumphantly Unveils Its Thrilling 2024 Lineup!
-
TIFF 2024: Our Chat With Writer-Director-Star Srinivas Krishna On The 4K Restoration Of His Hidden Canadian Classic ‘Masala’
-
TIFF 2024: First-Time Filmmaker Lakshmipriya Devi Dishes On ‘Boong,’ Her Funny & Profound Modern-Day Folk Tale Told From A Child's Point Of View
-
Nepotism Or Repetitive Content - What's Causing Bollywood's Slump Versus Punjabi & South Indian Cinema's Surge
-
Must-Watch Patriotic Films From India & Pakistan For Your Independence Day Celebrations
-
Villainous Vixens: How Bollywood's Leading Ladies Are Redefining Cinema's Most Memorable Antagonists
-
'Girls Will Be Girls' Wins Big At The 2024 Indian Film Festival Of Los Angeles (IFFLA)
-
OTT Revolution: How Streaming Platforms Are Transforming Indian Cinema
-
A Train Bloodbath With A 90% On Rotten Tomatoes - Why You Should Watch TIFF-Acclaimed Indian Action Flick 'Kill'
-
The Indian Film Festival of Los Angeles (IFFLA) Celebrates Its 22nd Edition June 27-30 With An Incredible Lineup Of 21 Films
-
Pride Month & Beyond: LGBTQIA+ Representation in South Asian Cinema
-
From Stoic Protectors to Emotional Anchors: A Father’s Day Tribute Through Hindi Cinema
-
Exploring South Asian Intergenerational Sacrifice With 'The Wrong Bashir', Now Playing In Toronto
-
Bollywood & Beyond: Must-Watch Films for Vibrant Insight Into Muslim Cultures
-
Over 50 Films From 9 Countries At The Eclectic South Asian Film Festival Montreal (May 24 - June 3)
-
Mother's Day Special: How Bollywood & Hollywood Super Moms Show Us Women Can Have It All!
-
Emerging Talents and Established Icons: Celebrate South Asian Heritage Month with Us!
-
Revealing Truths: South Asian Cinema's Contribution to Earth Day Awareness
-
Review: Monkey Man - Dev Patel Sets the Screen Ablaze with Electrifying Action
-
Exclusive Q&A With Diljit Dosanjh on the Dil-Luminati Tour and the Exciting Simplii Collaboration!
-
12 South Asian Female Artists Who Are Changing Hollywood's Landscape
-
Transitional Representation of South Asian Women in The World of Entertainment
-
Hot February 2024 Films From Bollywood And Beyond!
-
How Jesse "Punjabi Timbit" Singh Explores Emotional Healing Through His Comedy
-
Rukus Avenue Radio, The World's #1 South Asian Radio Station, Joins The iHeartRadio App
-
From Silent Frames To Global Fame: Key Moments That Shaped Bollywood
-
Hot January 2024 Films From Bollywood And Beyond!
-
Kerala Actor Santhy Balachandran Celebrates Her Three Incredible Releases In 2023
-
Hot December 2023 Films From Bollywood And Beyond!
-
The Real Reason Why Bollywood Directors Love English In Their Titles
-
Diwali Dance Fest Makes History at Walt Disney World® Resort!
-
TIFF 2023: Deepa Mehta and Sirat Taneja Share Why 'I Am Sirat’ Is The Transgender Story To Be Told
-
The International South Asian Film Festival 2023 (iSAFF) Wraps With A Celebration Of Outstanding Global South Asian Pathbreakers
-
TIFF 2023: 'We Grown Now' Director Minhal Baig Shares With Us Why Neighbourhood Stories Should Be Told
-
Event Alert: BMO International Film Festival Of South Asia Toronto (IFFSA) Is Every Filmi Lover's Dream
-
TIFF 2023: ‘The Queen of My Dreams’ Reigns Over TIFF With Style, Wit And Heart
-
The 21st Indian Film Festival Of Los Angeles (IFFLA) Returns With A Bang!
-
Brendan D'Souza Will Never Cheat On Their One True Love (Stand Up!)
-
Event Alert: South Asian Global Cinema Takes Centre Stage At The International South Asian Film Festival
-
Diwali Comes Alive At Walt Disney World With The First Ever Diwali Dance Fest
-
TIFF 2023: 11 South Asian Films Coming To The Toronto International Film Festival
-
Hot September 2023 Films From Bollywood And Beyond!
-
Singers Karan Aujla & Jonita Gandhi Sign On To Warner Music Canada/India's Label '91 North Records'
-
4 Ways Alia Bhatt Steals The Show In The Hot Netflix Film "Heart Of Stone"
-
Priyanka And Nick Jonas Get Ready For The Jonas Brothers' Tour At Yankee Stadium!
-
Hot August 2023 Films From Bollywood And Beyond!
-
5 Reasons Why You Should Watch “Rocky Aur Rani Kii Prem Kahaani”
-
JFL Exclusive: How Comedian Zarna Garg Showed Kevin Hart That Brown Women Can Be Funny Too
-
JFL Exclusive: Award-Winning Podcast Comedian Maddy Kelly Is The Next Gen Star
-
Hot July 2023 Films From Bollywood And Beyond!
-
Event Alert: “Mughal-E-Azam: The Musical" Kicks Off Canadian Tour With Upcoming Toronto Stop
-
#ANOKHI20: The ANOKHI Emerald Ball Was The Perfect Grand Finale To ANOKHI’s 20th Anniversary Celebrations
-
Pride 2023: 10 Bollywood Films That Honour Our Desi LGBTQIA+ Family