Lifestyle /
Rebtel Gives You Something To Talk About
Rebtel causes quite the stir in Times Square, giving the famous Desnudas major competition.
Rebtel is known for helping people connect with their loved ones back in India.
"Rebtel's Indian users are a generation of free thinkers, free speakers and free spirits," said Varun Atrey, Rebtel's marketing manager. "The way for us to get their attention is to step outside of the box and look at what makes such a demographic tick. Why let cultural conventions allow us to shy away from soemthing that has people talking, when we know that our audience will applaud our effects to change the tide using any means necessary. The video is our way of proving to rebellious fans that we are not afraid of upping the ante in order to spark communication. We are proud that Rebtel represents a new generation of free thinkers."
Photo Credit: www.buzzfeed.com
Stepping outside of the box is exactly what Rebtel did recently. They took to Times Square with a number of beautiful Bollywood dancers who were nude! Apart from the body paint designed in green and gold saree's covering their vital parts. The flash event included the dancers jiving to the popular Shah Rukh Khan song "Chamak Challo." Of course this attracted a crowd, exactly what Rebtel was expecting, who started pulling out their smart phones to capture the magnificent moment.
Photo Credit: www.prnewswire.com
For a company that specialises in connecting with an Indian community that is somewhat conservative, it is a surprisngly bold stunt to consider, let alone execute. Rebtel is one of the most popular companies for NRIs (non-resisdent Indians) in America thanks to their unlimited calling plan to India at just $8 a month and the first month being free. This already sets them apart from their competitors, but they also seem to grasp the crowds attention with their bold stunts.
Photo Credit: www.virtualpressoffice.com
At the end of the routine, the dancers held up a Rebtel sign saying "Rebtel gives you something to talk about" which only further proves Rebtel is not afraid of pushing the boundaries.
Rebtel is definitely not scared of controversy and are loving the debates they are currently causing; "any press is good press" as the saying goes. There have been questions about the exhibits of nudity and woman's rights to freedom over their bodies however Rebtel is happy to address these issues.
Photo Credit: www.twitter.com
Beautiful Planning is the marketing and PR firm behind the out-of-the-box stunt with Bravo Media filming the whole event. Andy Golub, a well-known body painting artist dolled up the dancers provided by the Mixt dance group. The cheorgraphy was by Bollywood Touch's leads Monica Desai and Sanchi Lunawat and of course the music was taken from the film Ra One.
Watch the video of the dance routine below and let us know what you think.
Main Image Photo Credit: www.virtualpressoffice.com
Vallisa Chauhan
Author
Vallisa Chauhan (@vallisachauhan) presents the Flagship breakfast show on Lyca Radio 1458. She has scripted and produced a full feature film called "Those 4 Walls" and is currently working on other projects. She loves travel and movies and tries to fit in both as much as she can.
COMMENTS
YOU MAY ALSO LIKE
-
Not Into Flu Shots? Try These Centuries-Old Desi Home Remedies Instead!
-
Diwali Gift Guide: Barbie® Diwali Doll & 8 More Unique South Asian Gift Ideas
-
From Turkey To Tadka: Desi-Inspired Thanksgiving Recipes
-
Mommy's Time-Out: How To Reclaim Your Zen After The Back-to-School Scramble
-
Khichdi Cups & 5 South Asian School Lunch Recipes For Busy Desi Parents
-
6 Complaints Desi Grandparents Have About Keeping Pets & How You Can Counter Them
-
Raksha Bandhan Gift Guide: Celebrate The Festival With A Modern Twist!
-
Summer Elixirs: Healthy South Asian Cooling Drink Recipes To Beat The Heat
-
Stay Cool: Build a Summer Garden Oasis At Home With Tulsi & Shade
-
Celebrating International Yoga Day: Find Your Balance Through Chakra Meditation
-
Spice Up Your Summer BBQ With These 5 Mouthwatering South Asian Recipes
-
South Asian Heritage Month: Journey Through Time With 8 Iconic South Asian Travel Destinations
-
How To Add Ancient South Asian Spiritual Cleansing Rituals To Modern Spring Cleaning Techniques
-
Toronto's Living Luxe Design Show Sets a New Standard for Luxury Exhibitions
-
Savouring South Asian Style: Elevate Your Home Decor with Cultural Flair
-
6 Ways To Create Fun Quality Time With Your Kids & Parents That Both Will Love!
-
Celebrating South Asian Literature: Must-Read Books by Female Authors
-
Flavourful Festivities: Traditional Holi Recipes To Spice Up Your Table
-
The Living Luxe Design Show Presented By JennAir Announces Powerhouse Program Of Speakers
-
7 Ways Yoga Will Save Your Mental Health
-
Ask Dr. Monica Vermani: How Can I Convince My Friend That Her Threatening Boyfriend Is The Problem, Not Me?
-
10 Tips To Manage & Survive Long-Distance Relationships
-
Ask Dr. Monica Vermani: I'm Afraid My Childhood Bully Will Be Back In My Life, What Do I Do?
-
Ask Dr. Monica Vermani: How Do I Create "Me Time" In My Demanding Life?
-
Hot Spot Alert: Mishree Cocktails & Cuisine Exhilarates With South Asian X Middle Eastern Cuisine
-
BioAro Founder Dr. Anmol Kapoor Wants You To Be The CEO Of Your Health
-
Savour the Holidays With This Paneer Pakora Recipe By KFI Sauces!
-
Here's How To Craft And Achieve Meaningful New Year's Resolutions
-
Snack It Up This Holiday Season with Indian-Inspired Potato Wedges by KFI Sauces
-
Butter Chicken Nachos Recipe By KFI Sauces Is Perfect For Your Holiday Spread
-
Ask Dr. Monica Vermani: How Do I Tell My Friend She's Taking My Emotional Support For Granted?
-
Anjali Pathak of Patak's Shares Her Favourite Recipes For The Holiday Season
-
Ask Dr. Monica Vermani: Why Does Our Family Get Togethers Always End With A Fight?
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law To Stop Intruding In My Daughter's Wedding Plans?
-
Event Alert: The Auric Living Conference Brings Holistic Healing To Toronto
-
Ask Dr. Monica Vermani: I'm On The Outs With My Friend Because I Supported Her Breakup What Do I Do?
-
Event Alert: The Desai Foundation Rings In 10th Anniversary of "Diwali On The Hudson" Gala
-
South Asians & Arthritis: Busting Myths And Sharing Facts About This Disease In Our Community
-
Ask Dr. Monica Vermani: How Do I Convince My Kids That My Granddaughter's Best Friend Is A Bully?
-
Make Your Brunch Brilliant With This French Buckwheat Crepes & Dosas Recipe!
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law That Her Messy Dog Is Not Welcome At My House?
-
You Just Need A Hot Pot To Make This Amazing Masala Style Vegan Tomato Soup
-
Ask Dr. Monica Vermani: How Do I Tell My Friend To Stop Interrupting Me?
-
Ask Dr. Monica Vermani: How Do I Trust My Husband After He Cheated On Me?
-
Check Out This Insane Recipe For Mini Masala Idli
-
Ask Dr. Monica Vermani: How Do I Tell My Brother That His Cottage Rules Ruins All The Fun?
-
Ask Dr. Monica Vermani: What Do I Do When My Fiancé Shares His Dog With His Ex?
-
Ask Dr. Monica Vermani: How Do I Convince My Partner That Our Six-Year-Old Is To Young For Sleepovers?
-
Ask Dr. Monica Vermani: How Do I Deal With My Friend Who Always Wants To Start A Fight?
-
Here's Why Paris Calls Tharshan Selvarajah The Best Baguette Baker In The City
-
Ask Dr. Monica Vermani: Help! My Bestie Roommate Is A Nightmare
-
Pride 2023: Why Is India's Supreme Court Taking So Long To Legalize Same Sex Marriage?
