Fashion / Mercedes Benz Miami Fashion Swim Week 2015 Highlights

Mercedes Benz Miami Fashion Swim Week 2015 Highlights

Fashion Jul 23, 2014

by Yasmin Spiegel

Mercedes Benz Celebrates Ten Years Of Miami Fashion Week Swim With A Splash.

This past weekend (July 17-21) Miami rolled out the runways for the season’s latest beach and poolside fashions with Mercedes Benz Fashion Week Swim celebrating its 10^th year.

While it doesn’t get the same publicity as other fashion weeks, with over 3,000 global swimwear brands from all over the world and over 4,500 buyers showing up to the joint tradeshow, “Swim Show” at the Miami Beach Convention Center, one of the swim fashion world’s largest expos, Fashion Week Swim was the place to see and be seen this weekend.

Swim spokesperson Cece Feinberg, put it this way, “A young swimwear brand can be catapulted into overnight stardom — and an established brand can be reinvigorated.” With that sort of high energy and summer vacation spirit in mind, what does this season of fun in the sun have to show us?

Maaji Swimwear’s head designer Juliana Londono says, “Structured swimsuits such as body cons are also strong for this season, as well as underwire tops, strappy backs, lingerie-inspired elastics and trims.”

Also trending are swimsuits that transition from a day of play to an evening out. Throw on a skirt or pants and some heels, and prepare to be admired for your no hassle, sexy look of sun-kissed skin and tousled natural beach waves. Swim Week regular, Mara Hoffman Swim is expanding from New York to L.A. with signature colours in new geometric styles, inspired by a trip to Guatemala.

Mara Hoffman Swim

Beach Bunny also celebrated its 10^th year, collaborating with The Blondes to create a bedazzled look with holographic metallic, bejewelled, and pastel sequined bikinis.

Beach Bunny

For other brands like Mikoh, by sisters Oleema and Kalani Miller, this was their first Swim Week and they shared their Hawaiian heritage and California style. Aloha! I love Mikoh’s leather-look suits and strappy string bikinis.

Mikoh

Caffe Swimwear maintained the popular trend for geometric and ikat designs with ornately printed cover-ups and chic accessories.

Caffe Swimwear

On a different note, Minimale Animale’s motorcycle helmets and boots framing banded strappy black and white designs reminded me of something inspired by Tron or Daft Punk.

Minimale Animale

Or maybe one might prefer Clover Canyon’s more sporty line of zip-up florals and creative stripes?

Clover Canyon

Wildfox Swim’s more creative floral bikinis might be a bit of a challenge to wear in the water, but their Malibu-style does the job.

Wildfox Swim

We Are Handsome dares you to bare, be wild, or just be yourself in their structured exotic jungle suits.

We Are Handsome

Designer Pooja Kharbanda’s 6 Shore Road collection of kaleidoscopic patterns are perfect for a day by the beach.

6 Shore Road

I really also like Frankie’s crochet cutout bathing suits and fun Indian inspired anklets and boho hair wraps accessories.

Frankie

If you’re feeling confident, you can always try the upcycled look of Poko Pano’s rag rug bandeaus and covers.

Poko Pano

My favourite collection? Probably grand finale INDAH’s tribal knits, ikat and safari prints stand out in bold primary colours.

INDAH

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Yasmin Spiegel

Author

Yasmin Spiegel is a New York-based writer and information professional. She is passionate about books, textiles, good design, and expert craftsmanship. She reserves free time for her own creative work, ballroom dancing and hiking upstate. Future plans include fashion design and any excuse for worl...

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Mercedes Benz Miami Fashion Swim Week 2015 Highlights

by Yasmin Spiegel

Mercedes Benz Celebrates Ten Years Of Miami Fashion Week Swim With A Splash.

Yasmin Spiegel

COMMENTS

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