9 Ways To Make Your Lashes The Main Focus

Wearing a mask is a beautiful act of solidarity and gives you the opportunity to focus on oft overlooked facial features such as eyelashes. Read on to learn how to celebrate lashes and keep your beauty game on the A-side while we do our part to fight against the spread of COVID19. Eyelashes are often treated as a supporting player in the eye beauty game. However with the required usage of masques in the public sphere, eyelashes are now

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8 Key Beauty Must-Haves To Make Your Fall Transition Flawless

Fall's cool touch always pierces the autumnal equinox well before its official debut in late September. The piercing ushers in the transitional beauty season which shifts from  glow to radiance. Here are 8 beauty must-haves you need to make your fall transition flawless. Fall is tricky because there are days when you sweat and days when you rue how you shiver as you leave your home and step into crispness.  The swinging temperature

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What You Need to Know About Fenty Skin By Rihanna

Rihanna is a leader when it comes to barrier-breaking creations. She changed the beauty game with her inclusive Fenty Beauty with over 40 foundation shades especially addressing the underserved need for products to match darker skin tones. And now we have her foray into skincare with Fenty Skin. Check it out!  A few months ago, the internet went wild when she announced the launch of her

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These 6 Beauty Palettes Are Perfect For Brown Skin

Beauty palettes are a necessity as they embody efficiency, facility and individuality in neat kits ... but are they designed to enhance South Asian beauty? Check out these 6 palettes that are prefect for brown skin!  In theory, beauty palettes are an effective and remarkable way to achieve beauty looks without cramming your toiletries bag with a myriad of products. In one little kit you can find all of the shades that you need to ach

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  • 5 Beauty Masks That Will Give You That Perfect Mid-Summer Glow Up

    With summer, and thanks to the humidity and pollution, our pores tend to get blocked faster, looking dull and tired. However, there are a ton of lightweight beauty masks that tend to get the job right. Check out 5 beauty masks right here!  Aveeno: Positively Rad ...

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  • Limp Locks? These No Fuss Products Will Give Your Summer Hair The Boost It Needs

    Hair is a South Asian woman’s crowning glory. However every crown is tarnished once in a while. In the middle of summer, the combination of humidity, heat, sweat, and air conditioning can overthrow the mightiest of manes.  What is a South Asian queen to do?  Whether you it's super straight o ...

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  • Ditch The Itch With These Soothing Scalp Treatments

    Suffering from dry, itchy, and irritated scalp? Especially in summer, these issues tend to get worse. Scalp care is big in beauty right now, as many are hoping to prevent and treat hair issues. And of course we were ahead of the curve when it comes to the scalp care (maalish anyone?). So here's ...

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  • Flaunt Those Digits With These Hot Summer Nail Colours

    Manicures and pedicures are a summer staple ... and for South Asian women, there are particular issues that should be addressed to optimise the rainbow of hues that are on full display for summer. Read on to discover handy tips and nail trends with these hot summer nail colours! Summer ...

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  • Bronzers That Are Perfect For The Brown Goddess

    What is more beautiful than brown skin? Bronze skin that is kissed with a touch of bronzer because South Asian women are meant to be touched by the sun — without the damaging UV rays of course! Check out these bronzers that are perfect for brown skin.  At first blush, it seems odd to ...

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  • Happy Canada Day! Celebrate Canada With These Beauty Brands That Are 100% Canadian

    Does the Canadian beauty industry answer the clarion call of beauty needs expressed by South Asian women?  In this blog I explore six Canadian brands and the answer is mais oui. .. from sea to shining sea, there are homegrown products for you and me. Check out these beauty brands that are 100% ...

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  • The Latest Summer Beauty Releases To Obsess Over

    With temps heating up, there's a whole roster of fresh and light summer beauty and skincare products lined up for you to make the switch to. There's bright colors to make your cheeks pop, light creams for that dewy glow and zest-filled scents to remind you how much we love this time of year! ...

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  • Science & Beauty: You Won't Believe What These Tech Devices Can Do For Your Skin!

    Pots of creams sell beauty dreams but what about equipment? Can electronics and hand held tools help us stay ahead of Father Time so that we slow down the appearance of aging and fend off the effects of stress? The answer is yes, and then some! Check out these fabulous tech devices perfect for y ...

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  • These 3 Beauty Products Will Bring Ayurveda To Your Skincare Routine

    Ayurveda, like oxygen, is everywhere in our lives, from the spices we use to soothe our ill tummies to the DIY face masques that help our skin; this science is powerful and helpful.  We all do not have access to formally trained, certified doctors (aunties aside) but this does not mean that we ...

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  • Digital Beauty Tips: Shimmer & Shine Online For Your Virtual Eid Meet Up

    As Muslims buckle down for the final stretch of Ramadan, it's no doubt that COVID-19 has muted some of the joy. Because of social distancing, in-person family gatherings are out of the question. The change in circumstance shouldn't put a damper on your Eid glow up because virtual ...

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  • Quarantine Beauty Trends: Check Out These 3 Retro Looks That Are Making A Comeback This Year

    While your favourite beauty place is closed during lockdown, you are probably wondering how will you keep up with the latest be ...

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