Beauty / Beauty Alert! Fighting The Frizz

Beauty Alert! Fighting The Frizz

Beauty Jun 03, 2013

by J P

Our Fashion Editor steps out of her comfort zone with hair-care from John Frieda and Conair

One of women's biggest complaints when it comes to their coifs, John Frieda has taken an original approach to combating frizz, taking the widely touted Ionic technology to the next level with their new line of advanced Ionic technology styling tools.

Giving a prescription approach to women's hair woes, the veteran hair-care company has teamed up with Conair to create John Frieda's first ever line of styling tools and hair brushes. With a patent-pending technology that is exclusive to John Frieda, the well-known maker of the 'Frizz-Ease' serum has taken one of its most popular products and translated its frizz-fighting powers into an advanced Ionic technology for styling tools.

Cursed with an unruly mop of curly hair, I've engaged in a largely losing battle with my locks since the age of twelve. Being a skeptical sort who shells out far too much money on salon-exclusive styling tools and products in an attempt to achieve gorgeous hair, John Frieda's highly affordable line of Styling Tools far exceeded my expectations. John Frieda's tools-which include a paddle brush, round brush, flat-iron, hairbrush, 3 different sizes of curling irons and a blow-dryer with 3 different nozzles-are designed to calm and combat frizz leaving your locks smooth and shiny.

Donato Salon + Spa's Artistic Director Misha Zivanovic sat me in his chair and-with nothing more than John Frieda's Flat Finish Straightener and a comb-expertly transformed my shoulder-length mop of frizzy hair into poker straight, smooth locks in mere minutes. The editor seated at the styling station next to me waltzed in with a pin-straight sweep of red hair and flounced out with a head full of shiny, tousled, frizz-free curls. Impressive.

Of course when it comes to duplicating your salon style at home, one's efforts usually fall short of perfection. When I rolled out of bed this morning, I was pleasantly surprised to find my hair was just as straight and smooth as it was yesterday morning. A quick wash followed by John Frieda's Full Volume Dryer and Flat Finish Straightener liberated me from my skepticism once and for all: My salon-brand straightener and hair dryer have taken up residence beneath my sink.

Available exclusively at Wal-Mart stores across Canada in mid-July, the lightweight and sleek line is made from scratch-resistant ceramic titanium and John Frieda's advanced Ionic technology. Each tool and brush is designed with you in mind, making it easier for the everyday woman who-like me-is mildly confused and hair-challenged. John Frieda's new line makes it easy for any woman to achieve the style she desires: each product is designed to work with a specific styling tool which is indicated on the back of the box each tool comes in.

Price points are as follows:
Flat Finish Straightener: $79 -$89
Volume Hot Air Unit: $49 -$59
Curling Irons: $39 -$49
Full Volume Dryer: $59 -$69
Silicone Coated Brushes: $14.99 -$19.99

For more information:

_{Sources: www.johnfrieda.ca, www.conaircanada.ca, ww.donato.ca ww.walmart.ca}

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Beauty Alert! Fighting The Frizz

by J P

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