Lifestyle / BALMAIN x H&M In Stores TODAY!

BALMAIN x H&M In Stores TODAY!

Lifestyle Nov 04, 2015

by Monika Bhondy

Are you ready for The #HMBalmaination?

If you’re anything like us, you love fierce fashion and the drama that comes along with it. Today marks the arrival of #HMBalmaination day — a day we've been eagerly awaiting since the initial hype that was strategically created at the Billboard Music Awards back in May. Creative director Olivier Rousteing hit up the star-studded event with models Kendall Jenner and Jourdan Dunn. The models made quite the impact, dressed in power-packed pieces from the collection, making the marketing ploy the first glimpse of the collaboration.

_{Photo Credit: Larry Busacca/BMA2015/Getty Images for dcp}

Since then, we were hooked, living off the clever buzz campaign that followed all across social media and print. The second teaser showcased the first campaign image with "It" girls Gigi Hadid and Kendal Jenner.

_{Photo Credit: Mario Sorrenti for H&M}

Next came the full lookbook of the collection on hm.com, comprising both men and women's apparel and accessories.

If that wasn't enough to get us hooked, the team pulled out all the stops for an elaborate fashion show pre–launch date that brought a star-studded catwalk with models such as Kendall Jenner, Gigi and Bella Hadid, Karlie Kloss, Jourdan Dunn, Alessandra Ambrosio and Joan Smalls.

_{Alessandra Ambrosio walks the runway at the Balmain x H&M show in NYC, October 20. 2015.}
_{Photo Credit: H&M}

And the entertainment factor came to a climax when the Backstreet Boys make a surprise appearance at the runway show.

Photo Credit: Getty via mirror.co.uk

All of this led to this exciting moment — November 5, 2015 — the arrival of H&M’s latest designer collection with the luxury Parisian fashion house Balmain.

Renowned for knock-out embellishments, embroideryt and strong-shouldered silhouettes that combine to create the cool Balmain style sought after by celebrities and drooled over by fans, 30-year-old Olivier Rousteing has captured a new movement in fashion known as the Balmain lifestyle.

“When you wear Balmain, you feel powerful, like a warrior of the world,” says Rousteing, creative director of Balmain. “Balmain is about traditions and techniques, but it is also about youth and the new generation.”

The collaboration with H&M allows the Balmain lifestyle to be more accessible to the masses and, according to H&M, "Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics" are exactly what fans can look forward to with this limited-time collection.

The collection is broken down into sections.

Women

Jewel tones, where you'll find rich emeralds, ruby reds and tourmalines.

_{Sequined Emerald dress: $499 CDN}

Warrior armour fit for the bold in an array of exquisite beading.

_{Beaded Blouse, $499 CDN}

Green Revolution, because making them envious is your favourite pastime.

Black n Whites, which add a dose of yin and yang to the feminine ensemble.

_{Dress, $699 CDN}

Fur & Leather, the perfect combo for a little attitude.

_{Faux Fur Bomber, $149 CDN}

Satin & Velvets, adding that touch of chic.

_{Shirt Jacket, $119 CDN}

Men

Urbanite, who is ultra hip to the street.

Biker Jean, $119 CDN

The Power Player for the guy who is always in control.

_{Wool Jacket with shawl collar, $349 CDN}

Rugged, the fella who is all about no-nonsense.

_{Leather Biker Jacket, $349 CDN}

Black n White, no description necessary.

_{Knit Jumper, $69.99 CDN}

Military Mode, where forest green is your only uniform.

_{Double Breasted Coat, $299 CDN}

Swagger, because you know you can pull it off.

Velvet Blazer, $199 CDN

The limited-time collection that released in select H&M stores at 8:00 this morning is expected to sell out fast. As a precaution for unhappy customers unable to purchase, the retailer has placed a cap on the amounts you can buy. Purchases are limited to no more than two items per product.

#HMBalmaination is available online and in 260 H&M stores worldwide.

_{Main Image Photo Credit: Mario Sorrenti via usmagazine.com

Product Images courtesy of hm.com}

Monika Bhondy

Author

Monika Bhondy (@monikabhondy) is one of the original editors at ANOKHI. She wore many hats through the developmental years including creating the first Holiday Gift Guide as The Style Editor, putting down the first building blocks of ANOKHI's global blog community, handling the video department and ...

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