Some people need no introduction but deserve one. Bollywood superstar Priyanka Chopra IS that person! She is what I have coined, a “serial gamechanger,” having forged a path from 2000 until now that is so unique that no one has managed to replicate it for upwards of a decade. She has reached global recognition in the fields of beauty and film, and is now soaring high with her latest endeavour in mainstream music.
Her tremendous journey is what fairy tales are made of. At the age of 17, she took the world by storm when she won the Miss World Contest in 2000. Then she was off to conquer Bollywood. And conquer it she did, racking up a multitude of awards during her 10 years of dedication to her craft, with a level of critical acclaim and commercial success rarely seen today. Films like Fashion (2008) and Barfi! (2012) are just two examples of Priyanka’s contribution to the Indian film industry, showcasing the incredible diversity of her acting prowess which has garnered an enviable following of literally millions of fans worldwide.
Now, as the first artist to be signed by the new collaborative music label created by Universal Music and Desi Hits! which was formed to launch the careers of South Asian artists in the west, Priyanka has embarked on a music career. Her launch is considered to be the biggest in history for a South Asian artist in mainstream music, with the release of her debut single “In My City” (2012), which heated up the airwaves during the NFL Network’s Thursday Night Football last fall. Backed by a powerhouse team that includes the chairman of Interscope, Jimmy Iovine, Lady Gaga’s manager, Troy Carter, and signed as mega talent agency Creative Artists Management’s first ever Bollywood actor, there is no wonder that she has been positioned as the one South Asian musical artist that just may sustain a career in mainstream music in the west.
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Raj Girn
Author
Raj Girn is an award-winning media personality, confidence coach, consultant and mentor. Bio: https://www.theopenchestconfidenceacademy.com/about/our-founder/ Testimonials: https://www.theopenchestconfidenceacademy.com/about/testimonials/