Marilyn Monroe once said, “I’m pretty, but I’m not beautiful. I sin, but I’m not the devil. I’m good, but I’m not an angel.” People criticized her for being who she was but no one can deny that her innate sexual aura, coupled with her girl-like charm, still encapsulates the world today. Present day parallel? In my opinion, Kim Kardashian: bold, beautiful, yet softly spoken and non-aggressive; thus, always a fixation for men, media and the global masses.
We approached Kim while she was in the midst of her divorce battle and entrenched in the residue that seemed to never end. Every now and again, we like to remind our readers that we truly are unique (ANOKHI), as we like to throw an unexpected curveball by celebrating stories of prominent personalities from outside of the global South Asian community as we have done numerous times in the past. Why Kim? Because she exemplifies everything here at ANOKHI that we believe in: the intrigue of the entrepreneurial spirit and the unflinching power of women!
She agreed and this is what was discussed: Plain, simple business with a not-so-plain-and-simple super celebrity who took her ‘it’ factor to full throttle and in warp speed, with a branding cocktail that includes an internationally successful reality TV franchise, mass social media engagement and retail prominence rarely seen in our times. This is the story of ‘The Business of Kim Kardashian,’ one of today’s most prolific fashion and style influencers; a fitting cover personality for our Annual Fashion & Style issue.
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Raj Girn
Author
Raj Girn is an award-winning media personality, confidence coach, consultant and mentor. Bio: https://www.theopenchestconfidenceacademy.com/about/our-founder/ Testimonials: https://www.theopenchestconfidenceacademy.com/about/testimonials/