Lifestyle /
Acid Attack Survivor Becomes Face Of Fashion Brand
Acid attack survivor Laxmi Saa has become the face of the Indian fashion brand Viva N Diva's "Face of Courage" campaign.
Laxmi Saa is an acid attack survivor turned brand ambassador for Indian fashion brand Viva N Diva. Saa was attacked over a decade ago at the tender age of 15 by a 32-year-old man and his friend. Why? Simply because Saa refused to accept the man's hand in marriage. The attack left her with burn marks and scars all over her face and neck.
Since the attack, Saa has become one of India's most outspoken advocates against the unregulated sale of acid. She is also campaigning and advocating for harsher criminal punishments for acid attackers. Saa also manages non-profit organizations Chhanv Foundation and Stop Acid Attacks, which work to rehabilitate and counsel other acid attack survivors.
Viva N Diva Campaign Image with Laxmi Saa
Photo Credit: Viva N Diva Official Facebook Page
This makes her the perfect figure to headline Viva N Diva's fashion campaign celebrating beauty that goes beyond what we initially see and understand.
The Face of Courage campaign is "the story of a brave woman walking away from the mere shortcomings of our society of victim-ism and the basic measurement of beauty," says Viva N Diva co-founder Rupesh Jhawar.
"To my eyes that are used to seeing fashion models with flawless skins dolled up in front of the cameras everyday, this view was both disturbing and inspiring," Jhawar tells BBC. “For a moment I had seen beauty in a very different way and we wanted to capture it – remove any speck of being a victim from those eyes and give them a stage, an employment, a platform, a medium to flaunt it with style," continues Jhawar.
Viva N Diva Campaign Image with Laxmi Saa
Photo Credit: Viva N Diva Official Facebook Page
This marks the first time an acid attack survivor has become the face of a fashion campaign. Viva N Diva tells the BBC they hope using Saa will "change the outlook of people towards fashion and beauty by spreading awareness that beauty is beyond mere physical attributes."
Viva N Diva Campaign Image with Laxmi Saa
Photo Credit: Viva N Diva Official Facebook Page
"This opportunity to represent an apparel brand was a platform for me to set an example for women like me to be confident and have courage despite their physical appearances," Saa said to the BBC. "This was also a platform for me to send a clear message to criminals that women will not lose courage even after they are attacked with acid to destroy their physical beauty."
Main Image Photo Credit: Viva N Diva Official Facebook Page
Watch behind-the-scenes footage from the shoot for the Face of Courage campaign by Viva N Diva below:
Daniel Pillai
Author
Daniel is the Digital Media Manager for ANOKHI MEDIA and the host for ANOKHI's entertainment channel, PULSE TV. As part of the dream team, Daniel manages all multiple channels under ANOKHI’s portfolio, while also training new on-air talent, and showing budding p...
COMMENTS
YOU MAY ALSO LIKE
-
Not Into Flu Shots? Try These Centuries-Old Desi Home Remedies Instead!
-
Diwali Gift Guide: Barbie® Diwali Doll & 8 More Unique South Asian Gift Ideas
-
From Turkey To Tadka: Desi-Inspired Thanksgiving Recipes
-
Mommy's Time-Out: How To Reclaim Your Zen After The Back-to-School Scramble
-
Khichdi Cups & 5 South Asian School Lunch Recipes For Busy Desi Parents
-
6 Complaints Desi Grandparents Have About Keeping Pets & How You Can Counter Them
-
Raksha Bandhan Gift Guide: Celebrate The Festival With A Modern Twist!
-
Summer Elixirs: Healthy South Asian Cooling Drink Recipes To Beat The Heat
-
Stay Cool: Build a Summer Garden Oasis At Home With Tulsi & Shade
-
Celebrating International Yoga Day: Find Your Balance Through Chakra Meditation
-
Spice Up Your Summer BBQ With These 5 Mouthwatering South Asian Recipes
-
South Asian Heritage Month: Journey Through Time With 8 Iconic South Asian Travel Destinations
-
How To Add Ancient South Asian Spiritual Cleansing Rituals To Modern Spring Cleaning Techniques
-
Toronto's Living Luxe Design Show Sets a New Standard for Luxury Exhibitions
-
Savouring South Asian Style: Elevate Your Home Decor with Cultural Flair
-
6 Ways To Create Fun Quality Time With Your Kids & Parents That Both Will Love!
-
Celebrating South Asian Literature: Must-Read Books by Female Authors
-
Flavourful Festivities: Traditional Holi Recipes To Spice Up Your Table
-
The Living Luxe Design Show Presented By JennAir Announces Powerhouse Program Of Speakers
-
7 Ways Yoga Will Save Your Mental Health
-
Ask Dr. Monica Vermani: How Can I Convince My Friend That Her Threatening Boyfriend Is The Problem, Not Me?
-
10 Tips To Manage & Survive Long-Distance Relationships
-
Ask Dr. Monica Vermani: I'm Afraid My Childhood Bully Will Be Back In My Life, What Do I Do?
-
Ask Dr. Monica Vermani: How Do I Create "Me Time" In My Demanding Life?
-
Hot Spot Alert: Mishree Cocktails & Cuisine Exhilarates With South Asian X Middle Eastern Cuisine
-
BioAro Founder Dr. Anmol Kapoor Wants You To Be The CEO Of Your Health
-
Savour the Holidays With This Paneer Pakora Recipe By KFI Sauces!
-
Here's How To Craft And Achieve Meaningful New Year's Resolutions
-
Snack It Up This Holiday Season with Indian-Inspired Potato Wedges by KFI Sauces
-
Butter Chicken Nachos Recipe By KFI Sauces Is Perfect For Your Holiday Spread
-
Ask Dr. Monica Vermani: How Do I Tell My Friend She's Taking My Emotional Support For Granted?
-
Anjali Pathak of Patak's Shares Her Favourite Recipes For The Holiday Season
-
Ask Dr. Monica Vermani: Why Does Our Family Get Togethers Always End With A Fight?
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law To Stop Intruding In My Daughter's Wedding Plans?
-
Event Alert: The Auric Living Conference Brings Holistic Healing To Toronto
-
Ask Dr. Monica Vermani: I'm On The Outs With My Friend Because I Supported Her Breakup What Do I Do?
-
Event Alert: The Desai Foundation Rings In 10th Anniversary of "Diwali On The Hudson" Gala
-
South Asians & Arthritis: Busting Myths And Sharing Facts About This Disease In Our Community
-
Ask Dr. Monica Vermani: How Do I Convince My Kids That My Granddaughter's Best Friend Is A Bully?
-
Make Your Brunch Brilliant With This French Buckwheat Crepes & Dosas Recipe!
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law That Her Messy Dog Is Not Welcome At My House?
-
You Just Need A Hot Pot To Make This Amazing Masala Style Vegan Tomato Soup
-
Ask Dr. Monica Vermani: How Do I Tell My Friend To Stop Interrupting Me?
-
Ask Dr. Monica Vermani: How Do I Trust My Husband After He Cheated On Me?
-
Check Out This Insane Recipe For Mini Masala Idli
-
Ask Dr. Monica Vermani: How Do I Tell My Brother That His Cottage Rules Ruins All The Fun?
-
Ask Dr. Monica Vermani: What Do I Do When My Fiancé Shares His Dog With His Ex?
-
Ask Dr. Monica Vermani: How Do I Convince My Partner That Our Six-Year-Old Is To Young For Sleepovers?
-
Ask Dr. Monica Vermani: How Do I Deal With My Friend Who Always Wants To Start A Fight?
-
Here's Why Paris Calls Tharshan Selvarajah The Best Baguette Baker In The City
-
Ask Dr. Monica Vermani: Help! My Bestie Roommate Is A Nightmare
-
Pride 2023: Why Is India's Supreme Court Taking So Long To Legalize Same Sex Marriage?
