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Comic Con India And Reed Exhibitions Enter Joint Venture
Comic Con India ventures with Reed Exhibitions to magnify world pop culture scene in India.
In its fourth year, Comic Con India has entered into an equal joint venture partnership with Reed Exhibitions to scale up the conventions in India. The joint venture is to allow fans to experience world class events within India, as well as to amplify pop culture. The Comic Con India team will work alongside the ‘ReedPOP’ division of Reed Exhibitions as well as being included in ReedPOP’S portfolio of events that include New York Comic Con, the Chicago Comic & Entertainment Expo, Oz Comic-Con, PAX, Gaming & Comics Convention, Singapore Toy and Star Wars Celebration.
Comic Con India has been operating for three years, bringing a community of pop-culture fans to celebrate the comic industry and related fields of merchandise, toys, films, animation and games. Multiple events take place across the country, as well as creating a platform of local and international artists to showcase their talents and interact with fans.
ReedPOP is now internationally renowned, acknowledging new pop culture audiences throughout the world and producing experiences for fans while connecting exhibitors to the unexplored markets. ReedPOP’s greatest achievement till date was the creation of an Australian team to launch PAX Australia, creating a sold-out event for the US largest consumer video game festival, as well as a partnership with Oz Comic-Con where the event was sold out over six cities throughout Australia.
Comic Con Exhibition in Bangalore last year. /hindu/ V SREENIVASA MURTHY
Lance Fensterman, the Global Vice President of ReedPOP said, “No matter what corner of the Earth they reside, fans want the same things. They want amazing experiences and access to the entertainment that they love. We have created a formula and network of partners that ensure this happens and are thrilled to bring this expertise to this exciting market.”
Reed Exhibitions is the world’s leading organizer within the exhibitions industry. Michael Mandl the CEO of Reed Exhibitions India stated, “I am very delighted to work with Jatin who has created unique pop culture events in India. Reed being the organizer of leading events like New York Comic Con, Oz Comic-Con and PAX, I am fully convinced that our partnership will take Comic Con India to the next level- offering the kind of excitement found at New York Comic Con to the pop culture community in India.”
Jatin Varma, the founder of Comic Con India also expressed his excitement over the new venture stating, “’Starting off as an experiment back in 2011 in New Delhi, Comic Con India has come a long way in the past three years. We have built a strong portfolio of events nationally. Our partnership with ReedPOP will help us scale further and create world class events that will deliver the best experiences to audiences here in India.”
Featured Image: robot
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