Fashion / The Patagonia Principle

The Patagonia Principle

Fashion Nov 30, 2012

by Anokhi Admin

The Bandha collection pedal 'conscious minimalism' as both, buzz word and aesthetic principle, for guilt-free footwear.

One Small Step for Patagonia, could denote the biggest leap for mankind since Apollo Eleven: The globally-conscious stride toward sustainable culture. It's like all of a sudden the most coveted footprint in history lies not on the moon’s crust, but on Gen Y’s carbon conscience.
I broke in the Bandha T-strap on the Venus Beach stretch last Sunday and I don’t even have the blisters to show for it. Yet, I ask women who carry scars-for-accolades in the name of high-fashion footwear, to hold their applause till the end.

Patagonia boasts true victory, not in the pods of foam that cushion your pressure points for the extra mile, but rather, in the merit held through its Bandha Collection.

By definition, the term Bandha is Jainism for, karmic processes. The South Asian, religious expression refers to "the binding of material karmic particles to the soul consciousness."

Made from 20% recyclable materials and high quality, low-profile Italian leather, the t-strap is sleekenough to hover between ultra-femme casual and chic (I don’t take dressing down lightly). From my pick of three colors, I favored Dried Vanilla, —or brown, as it were—to support my rotating palette of this season’s not-your-grand mothers' corals and quintessential crisp, summer blanche, against deliciously-tanned skin.

Patagonia is willing to put their money where their mouth is; launching an interactive mini-site pegged The Footprint Chronicles, the brand whisks customers off to product life-cycle journeys, while owing up to their good,and soon-to-be-better elements, of their supply chain.

Plus, a healthy roster of established, environmental initiative, prove Patagonia went beyond the stitch to earn acclaimed, Green Hero Status.

_{Sources: Pantagonia, religionfacts.com, jainsquare.com}

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The Patagonia Principle

by Anokhi Admin

The Bandha collection pedal 'conscious minimalism' as both, buzz word and aesthetic principle, for guilt-free footwear.

COMMENTS

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